Upcyclus
Torraspapel / Arjowiggins / Cyclus
Promotional campaign based on the concept of upcycling, for opinion leaders in Spain and Portugal, for Cyclus paper, manufactured by Arjowiggins and distributed by Torraspapel. The proposal is to take this legendary recycled paper’s environmental commitment to the limit, by recycling even the pallets used in its transport.
Campaña de promoción basada en el concepto upcycling, para prescriptores de España y Portugal del papel Cyclus, fabricado por Arjo Wiggins y distribuido por Torraspapel. Se plantea llevar al extremo el compromiso medioambiental de este papel reciclado mítico: reciclar incluso el propio pallet que se usa en su transporte.
